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Charities struggle to attract younger generations

Published: 15 November 2019

As charitable organizations across Quebec adapt to changing demographics and technologies, they are looking for new ways to connect with younger generations. 69ÈÈÊÓƵ alumnus and founder and chair of Atypic, Pascal Lépine (EMBA’2012) comments on the industry’s challenges of converting younger generations to donators and the increased demand for funding transparency.

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