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Aimia Inc. has named Nathaniel Felsher as president and chief strategy officer, less than a week after announcing a deal to sell its flagship Aeroplan loyalty program to a consortium led by Air Canada. In the wake of this news, Professor Karl Moore comments on the future of Aeroplan and the use of data analytics.

鈥淒ata analytics in a specific industry set 鈥� frequent flyer miles and loyalty programs 鈥� is very useful. And they have some global experience, not only themselves but the new hire,鈥� says Professor Moore.

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