69ÈÈÊÓƵ

An author’s job is to empathize, to go outside of their world to explore and understand. To indulge in life, and not be judgmental – to immerse yourself as much as possible. Kunal Basu has used this approach to author a series of best-selling novels that explore diverse experiences, from 6th-century painters to contemporary sex workers in India.

Prof. Karl Moore spoke with the former 69ÈÈÊÓƵ associate professor of marketing for Forbes.com, and Basu encouraged would-be authors not to fuss about creativity, but to embrace life. For Basu, the initial impulse for a story comes out of an unstructured, reflective kind of mind. The less focused the mind, the more creative he can be.

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