News
Indigo鈥檚 survival in a competitive industry
Published: 12 January 2018
Professor Karl Moore interviews CEO and Founder of Indigo Books to discuss Indigo鈥檚 business strategy and survival methods in a rapidly evolving and competitive industry.
Reisman discusses the challenges and successes faced over the years and reveals the strategy behind transforming Indigo stores into a cultural space, rather than a typical bookstore.
and future plans in the article.
Feedback
For more information or if you would like to report an error, please web.desautels [at] mcgill.ca (subject: Website%20News%20Comments) (contact us).
