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Is WestJet encroaching on Air Canada鈥檚 market?
Published: 11 October 2018
With news that WestJet Airlines plans to launch non-stop service from Calgary to Dublin, Paris and London, challenging Air Canada鈥檚 transatlantic flights that target business passengers, Professor Karl Moore weighs in on the implications.
For Professor Moore, the rewards program to which Air Canada belongs is still a powerful factor that will influence consumer choice in its favor.
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